Paving the Path Forward with SEO: Overcoming the Global Pandemic

The worldwide pandemic has caused an unique type of distress for business owners wanting to begin brand-new companies. Aside from handling the many health and social problems caused by the COVID-19, they have faced the abrupt crash of a near-perfect set of conditions for start-ups: a robust economy, eager investors, and extraordinary levels of endeavor financing.

The National Venture Capital Association alerts that even though the financial investment sector entered 2020 with a record $120 billion in capital offered for start-ups, it won’t be nearly enough to offset the negative effect of the monetary crisis as VCs reroute their financial investments far from high-risk, illiquid upstarts.

You can look for hope, though, by combing through history, explains Thomas Foo, the founder of TNT SEO, a Malaysia internet marketing company. A lot of the world’s most ingenious and notable companies were born during economic downturns.

Money will be tough to come by over the next few quarters, but that does not indicate it’s always a hard time to begin a company. Many things bode well for start-ups right now, with everybody working from another location, vast amounts of gifted individuals trying to find work, and less competition. More significantly, it is time to check out digital marketing methods like Search Engine Optimization (SEO).

 

Terence Lim, SEO Strategist and the owner of JinMatic is convinced that SEO can support organisations throughout this worldwide pandemic. However, SEO isn’t a one-time investment; it’s a continuous process of improving web content based on the updates in Google algorithms.

Google improves its search function by arranging the world’s information and making it universally accessible. In the last 5 years because of its explosive development, SEO has gone through numerous modifications. A few of the game-changing updates Google has rolled out in the past years are Hummingbird, RankBrain, and the Exact Match Domain update. These algorithms make the online search engine smarter than ever. Although these updates make life much easier for end-users, SEO professionals and brand names are required to stay on their toes to rapidly incorporate these brand-new strategies into their digital marketing technique.

55% of all Google searches yielded zero clicks in June 2019. This indicates that the majority of users discovered the responses they required on the results page, so they didn’t need to go to different sites. Google takes snippets from ranked pages that supply the most gratifying answer to the inquiry.

For web users, the occurrence of zero-click searches indicates that Google is doing a great job of making the world’s information helpful. And because consumers have actually grown more impatient throughout the years, the convenience of not having to scroll through several web pages considerably improves their browsing experience. But for businesses, this means that the SEO method in Malaysia has to be strengthened. In my experience, even if your website ranks high on searches, there’s no assurance that they’ll visit your pages.

The best method to optimize for zero-click searches is to win featured snippets. Do this by implementing structured data on your site. It’s a standardized format used to label and organize the details in your websites.

Structured information does not directly improve your search rankings, however it does have SEO benefits. Terence mentioned that rich snippets make your website more understandable for online search engines, helping the spiders simplify faster.

Take 121 Residences, a Petaling Jaya property as an example, JinMatic SEO team helped them to place Frequently Asked Question Schema and it made the search results page more enticing. 121 Residences comprises of 2 household towers of serviced condos and SOHO units – with the prices ranging from RM325,000 onwards for 450 sq ft and RM540,000 onwards for 750 sq ft. Enveloped by the recognized town development including Bandar Utama, Taman Tun Dr Ismail (TTDI), Damansara Utama, and Mutiara Damansara, this PJ condo is expected to tap into the highly desirable urban lifestyle. The results of Frequently Asked Question Schema has assisted 121 Residences to enhance their site visitors.

Occupying position zero also increases your digital marketing online presence, even if not all users click your site. Remember to include your company name in your meta tags, particularly in on-page blogs, to improve brand recall. Included bits also drive the greatest number of clicks, drawing in about 50% of the traffic. Schema markup is the primary tool in structured SEO. It utilizes 3 formats:

  1. Microdata
  2. RDFa
  3. JSON-LD

Please keep in mind that JSON-LD is highly recommended for structured data due to the fact that its scripts are fairly much easier to add, update and remove compared to the other 2.

This digital marketing strategy definitely works for Malaysia small-medium enterprises because today’s consumers demand easy-to-find, snackable and valuable content.