In the modern world it’s a common misconception that hotels don’t need to advertise as much because most of the bookings are done through a third-party website like booking. This couldn’t be further from the truth. So, what are some steps you could take to get more visitors? Well keep on reading to find out.
Increase your online presence
This is probably the single most important step you can take to try and get more visitors. You can do this through several ways some more effective than others depending on your preferred clientele. For example, if you want to attract a younger crowd creating an Instagram account for your hotel and getting influencers to post about their vacations there will surely get you some new clients. Also make sure there is parts in your hotel that will look good in pictures, this way people will be naturally drawn to take a picture there. If you don’t yet have a website you should probably get one. Don’t know where to start? Take a look at some other hotel website examples and hire a professional to make it for you.
Word of mouth
Do not underestimate the power of word of mouth. If you make sure that your clients enjoyed their stay so much that they will recommend your hotel to their friends and family. Even if they do not decide to go, they might recommend it again to others. If your clients enjoyed their stay sufficiently, they might even come back next year. Do not underestimate loyal clients
Do something different
Chances are there are many hotels in the vicinity so if you don’t differentiate yourself from them in some way potential clients have no reason to choose you over your competitors. There are many ways you can do something to differentiate yourself you will just need to be creative. Beware though many of these require a small initial investment of time and money but in the long run it will be worth it.